While building excitement for future events is easier said than done, building an awesome event landing page can help you do just that. With the right message and conversion-focused call to action (CTA), your event landing page can take visitors from “That looks kinda neat” to “I can’t miss out on this!”

Before we go any further, let’s make sure we’re all on the same (landing?) page: So what exactly is an event landing page? In general, a landing page is a page that visitors “land” on after they’ve clicked through from an online ad, tapped on a social media post, or entered the URL from a paper poster you taped up on the neighborhood lampposts (hey, whatever works!). A good landing page should be laser-focused on just one single goal: Getting the visitors to take the action you want them to take. When it comes to events, that action could include buying tickets, registering, providing their contact info, or subscribing to your newsletters about the event. Basically, you can think of an event landing page as your event’s personal billboard. It’s a special webpage dedicated solely to your virtual event, be it a webinar, an online workshop, or even a live-streamed concert. This page is where you roll out the digital red carpet for your event, showcasing all the juicy details—who, what, when, and the all-important why—in a way that’s as engaging as a chat with an old friend.